GMS 401 Lecture Notes - Lecture 6: Creative Destruction, Richard Florida, Creative Class

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 401
• Professor: Amir Gandomi

Document Summary

Today"s fast-paced, globally-connected business environments require skills to match ever-changing challenges. This course is an introduction to the practical, theory-based communication skills and strategies essential for future careers. Practical applications, both online and in the classroom, enable students to build a portfolio of purposeful, business-ready messages and communication products in a variety of media. Students learn how to leverage document design, technology, and social media for professional purposes while gaining awareness of interpersonal and ethical concerns and contexts in which messages are created and exchanged. In today"s diverse, wired, global business environments, everyone communicates for a living, period. For example, the conference board of canada argues that 21c business world competency requires proficiency in the following areas: Speaking and writing, to command attention and promote understanding. Actively listening, so as to appreciate others" points of view. Sharing information via a range of different technologies. Using scientific and technological ideas to clarify concepts.