SOC 202 Lecture Notes - Lecture 6: For Marx, Investment, False Consciousness

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22 Jan 2017
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* marx and freud: an idealizing and civilizing function to the development of identity. * for freud, this is a balance; we suffer without normalization, but too much makes us ill; can"t constantly violate social norms but if we are constructed too much around norms, it makes us too repressed. * for marx, identity makes us hollow and falsely identi ed; demands of capitalism demand a civilized worker, not a matter of balancing health and civilization but instead gives us a false sense of identity. * role of popular culture is ideological, how popular culture gives us images to identify with and strive for, shows us what is normal and expected even though the images are idealized. * mirror stage: forming a sense of self that always feels lacking. * consumption soothes; marketing repairs the lacking that we feel in ourselves.

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