SOC 202 Lecture Notes - Lecture 2: Social Inequality, Cultural Studies, Reception Theory

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Views society as an arena of inequality that generates conflict and change. Society is structured in ways to benefit a few at the expense of the majority. Factors such as ethnicity, race, sex, class and age are linked to social inequality. Having the same height of chairs to look over a wall (equity) Having different height chairs to accommodate taller and shorty people to be able to look over a wall (equality) The visual entertainment of the image - moving or still - in pop culture promotes a fascination with meaning systems. It"s able to produce anxiety around the power of images the coercive or influential power of images within pop culture in term of meaning, interpretation, subversion, ideology etc. affects the viewer. Pop culture is bound up in meaning and image and thus presents and provides new ways in we can determine and construct meaning.

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