SOC 202 Lecture Notes - Lecture 1: Htc, Samsung Galaxy Note Ii, Lebron James
25 Oct 2015
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After the reading hegemony by james lull, my thoughts were how mass media plays a huge role in our everyday lives. Such as people judging each other based on their race, sex, age. Antonio gramsci"s theory states the mass media uniquely introduce elements into individual consciousness that would not otherwise appear there, but will not be rejected by consciousness because they are so commonly shared in the cultural community . Our standards of what normal is have changed over the decades due to mass media. For example, companies such as htc, samsung, and many more hire a celebrity to sell/endorse their products. Htc hired robert downey jr to endorse their.
