International Business Administration SIB540 Lecture 4: SIB540 Week 4 Class 1Prod Design and Prod Lifecycle Fall 2017 5
20 Jan 2018
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Document Summary
Framework for matching product design and supply chain. Product life cycle : once a new product is launched, it moves into the classic, essentially, sales and profits will initially increase, level product life cycle. out then decrease. Introduction stage: the firm seeks to develop product awareness and develop a market for the product. Product quality level and branding are established & Operations must have the product ready and patents made. available on time and be prepared to meet all demand. recoup costs. Prices could be low to gain market or high to. Promotion is aimed at innovators and early adopters. show acceptance. Growth stage: the firm seeks to build brand preference and increase market share. Product quality level is maintained and additional features and support services added. Operations must meet expanding demand more suppliers, logistics, warehousing and returns. demand with little competition. Pricing is maintained as the firm enjoys increasing.
