International Business Administration SIB560 Lecture Notes - Lecture 3: Swot Analysis, Cost Leadership, Strategic Management
28 Jul 2016
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Document Summary
Analysing business cases: the nine steps to success. Cases attempt to reflect the various pressures and considerations that professionals of all varieties confront in the workplace. Using complex, realistic open-ended problems as a focus, cases are designed to challenge you and help you develop and practice skills that you may need in your future careers. Cases are also an excellent way to see how abstract principles learned in class are applied to real world situations. Remember that case assignments involve a different kind of learning than other assignments. There is no one single answer and sometimes even the issue is deliberately not stated clearly. Why instructors use case assignments: real-life scenarios - cases allow you to apply classroom principles to real situations, solve ambiguous problems - few problems in the real world are as clean cut as those in a textbook. Analysing the case: the nine steps to success.
