NPM700 Lecture Notes - Lecture 7: Direct Debit, Advertising Mail, Online Advertising
Document Summary
Intended to cover the organization"s program and operating costs that are not already covered by core grants and earned income. Donors that commit to an annual gift may do so in an automated giving fashion (credit card, direct debit) and the assumption is these gifts continue until the donor decides to cancel or decrease their amount. Some annual gifts are made once a year and usually require a intentional effort to renew. Intended to cover the organization"s special needs which may be program, capital or project related. Usually only solicited after significant relationship building has occurred with the donor. Identifying the people that are passionate about what your. Npo does and has the financial capacity to give is not as easy as it sounds. A tremendous amount of work has been done to identify the best strategies for identifying donors at the individual, corporate and foundation level.
