NPM706 Lecture Notes - Lecture 1: Direct Response Television, Telemarketing
Document Summary
A registered charity that primarily exists to distribute funds to qualified donees: family, community, corporate. Receipted gifts represent just 7% of total charitable revenue workforce administration management & administration: just 1% of charitable expenditures goes to fundraising. However, most charities have expenditures of 35% or more for fundraising http://kciphilanthropy. com/download_trends/2015_3/pt-2015-03. pdf https://pfc. ca/resources/canadian-foundation-facts/ http://www. imaginecanada. ca/sites/default/files/imaginecanada_charities_i n_canada_as_an_economic_sector_2015-06-22. pdf http://www. imaginecanada. ca/resources-and-tools/research-and-facts/key- facts-about-canada"s-charities https://www. canadahelps. org/en/the-giving-report/meet-the-sector. billion in 2017 the big picture. billion in 2017 the real picture (excludes government transfers & sale of goods and services) Telemarketing: online & email campaigns, mobile & text campaigns, monthly giving, mid-level & major gifts. Foundation & corporate grant proposals: online funding applications. Provide a summary of mission, vision and programs. Select a charity or non-profit organization you admire. Research your charity by reviewing website and online annual. Read: excellence in fundraising: chapter 1: fund development planning. Bonus points if your organization is involved in advocacy! 10% of your mark based on clarity, accuracy, and presentation.
