PSY603 Lecture Notes - Lecture 8: Tim Hortons, Media Culture, Starbucks
Document Summary
Lecture 8: universal language- coffee consumption, experience that adds value to consumers- different backgrounds and orientations, dependent on being accepted by the local culture. Culture: what a person consumes can determine how liked they will be by other consumers- act has no meaning, environment, consumer culture- societal beliefs that define what is socially accepted. Habits of people- why we do/ don"t do anything: value- shaping everyday life, rising price of coffee- as a society, the culture of society has accepted the rising price of coffee. Complain a little and pay the bill, or leave without your coffee: determines what behaviours are acceptable. People gathering to eat pork ribs at a bbq. Wine as part of family meals in much of western europe. What are some other behavioural scenarios that you can think of that might have multiple meanings based on different cultural understandings, think about something your family does that your friends family might not.
