Research Assignment.docx

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Visual Merchandising Arts
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Visual Merchandising Arts EAC150
Jonathan Cowans

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Research Assignment Marshal McLuhan: The nature and Effects of Mass Media First Quotation: Societies have always been shaped more by the nature of the media by which humans communicate than by the content of the communication. Comments: Marshall McLuhan mentioned a fact in this quotation that societies largely depend on the type of media they use. Human beings have used many mass media technologies and the innovations are still continuing. Range of mass media from radio to internet has influenced on the societies a lot. We are in the era of TV, mobiles, Internet, etc. These mass media sources made us abundantly dependent on them. It does not only affects our society but also shape out relations according to it. Now a days, people prefer to talk on phone, sending a text message, sharing pictures through Facebook, talking on Skype with video et
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