CMNS 130 Lecture Notes - Lecture 6: Influence Of Mass Media, Herbert Marcuse, Frankfurt School
16 Jul 2016
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Document Summary
Development of dominant (liberal pluralist) media effects theory. Hypodermic needle (1930"s) 2 step (1950"s) uses & gratifications (1960"s) 1930s - 40s: two step flow theory. Minimal political effects, 1950s : uses and gratifications theory. Radical critical lib/plu neo- lib. ******critical theory and the rise of the cultural industries: New humanism based on logic and the scientific method (empiricism) Influences of other emerging sites of power; merchant class, early capitalists, educated elites, industrialists. Massive upheaval from agrarian to industrial society. Enlightenment an intellectual approach based on scientific and rational view of the world which established the ideological foundations for modern democracy and free press . Origins of modernity a profound revolution in social in 18th century. Secular movement, dedicated to freeing people from ignorance and blind religious faith, through application of science and reason. Notions of universal, natural, individual rights, and representative democracy. Education, and communications method to bring reason to civil society.
