CMNS 323W Lecture Notes - Lecture 9: Power (Social And Political), Physical Geography, Banksy
Document Summary
The way we experience the city is based on the capital of production. Social space, arenas, parks, etc. shaped by capitalism, marketing, brand, advertising, and promotion culture. The city itself as a whole is branded. Benjamin and cronin: explore the city itself becomes a promotional city. The politics of social power relations embedded in the course. Concrete social space can reveal, mask, or smooth over the power relations in urban space. Cronin: how manchester hides the capital power, her task was to reveal the power relations. Movement towards simplicity-- buy more stuff to be more simple. Rejection of consumer culture in establishing authenticity-- perpetuates and fuels consumer culture. Advertisers love youth culture because it keeps renewing itself and offers unending stream of authenticity that brands absorb/compromise that keeps consumer culture going: a strategy summary. This should be a paragraph or two that summarizes the concept and the purpose of the video or ad you will present.