ECON 103 Lecture Notes - Lecture 2: European Cooperation In Science And Technology, Opportunity Cost, Marginal Cost

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We do it naturally but don"t realize it, its how we handle policy and make conclusions. On the whole we think we are rational. Do the bene ts outweigh the costs is how we make our decisions. Cost: what you must give up to get something. Most choices are how-much choices made at the margin. Incentive, makes you respond to affect your bene t or your cost. Incentive is at the heart of economics. Giving up one thing to get something else. You cant do two things a once, you choose one at the margin, choices are affected by incentive, with incentive you are affecting bene t or the cost. Whatever you choose, you could have chosen something else. Rational choice is one that compares costs and bene ts and achieves the greatest bene t over cost for the person making the choice. Benefit: gain/pleasure that it brings and is determined by preferences.

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