PUB 350 Lecture 2: PUB 350 Week #2
15 Feb 2019
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Document Summary
Wrote a book called the booknet dictatorship . Thinks we are all slaves to the publishing mentality. We have our own ritual, our own institutions, our own codes, and our own ress. We are obsessed with transit no one cares about; we are like magicians in a world called. Hogwarts where we have our own traditions, codes, etc. but we are surrounded by muggles that don"t understand. Publisher"s lunch (gives you world of agents and shows you properties) Quill and quire (canadian trade publication: not very well informed as they don"t have access to higher information. The idea logical company blog, the shatzkin files. Duncan watts: word of mouth marketing. Clive thompson: the tipping point, when we say that something goes viral, or something small blows up, is what thompson is saying in the book. Michael geist and barbara grossman take counter position about harry potter.
