PUB 372 Lecture Notes - Lecture 2: Proofreading, Digital Native, E-Book

• School: Simon Fraser University
• Department: Publishing Program
• Course: PUB 372
• Professor: Suzanne Norman

Document Summary

The editor: the first place a manuscript lands in a publishing house is an editor"s desk. 2: the main editor of the manuscript will work closely with others throughout the process, including design, production, and marketing/publicity to ensure the vision of the book stays constant through production. Marketing and publicity: once the book has been signed, the editor will give the marketing team information about the book usually through a title information (ti) or advance book information (abi) sheet. 3: this sheet is like a bio of the book. Where there is a potential customer, the publishing house"s sales representative will attempt to sell into that channel. Digital manager: many larger houses, especially those with many imprints, have a person or team to oversee the creation, marketing, and distribution of electronic books, online promotions, online sales, and other digital initiatives.