HKIN 241 Lecture 16: Sport Managment - March 7, 9,11
Document Summary
Repositioning the competition radio: market share most markets have a finite value (instead of companies trying to generate revenue- their objective could be to enhance their market share by repositioning their products) Community sport organizations are trying to grow the market. Sport marketing - complex function targeting different populations; persuasion of others to buy the product. Characteristic of sport: aspects of sport are intangible, sport as a product/service. Sport is socially consumed: experiences are inconsistent and unpredictable. Would a community sport orga- nization, antigonish minor basketball association, market differently than the. The exposure of an organization product to enhance the consumers interest and ability. This does not change across sport organizations but the target demographic could change in turn this changes the approach of marketing while keeping the overall function consistent. Overall marketing would be different for minor vs major leagues as their vi- sion/mission is different. Science psychological elements of persuasion: research based approach towards the specific consumers.
