HKIN 241 Lecture Notes - Lecture 12: Target Market, Low Frequency, Jargon
Document Summary
Look into strategies into the jargon used: throughout the game add persuasive suggestions to remind fans of their be- haviour. Increase awareness of harmful effects of excessive completion on all those in- volved in the sport through social media outlets. Post adds throughout the venue to remind spectators of proper/acceptable behaviour and provide subtle hints of the said behaviour. Increase in community sport participation at a young age to instil proper be- haviours at a young age so when they become spectators they will behave in a proper manner. Fair play respect for rules or equal treatment of all concerned. Yes, the sport organizations should adopt fair play as a guiding principle as it focuses it more as a sport as a sport then as a commodity: hire people who really believe in the concept. Sporting event: on average once a week. School sports, community sports, pro sports: televised, live, media.
