Soc325 Lecture Notes - Lecture 24: Totalitarianism, Carl Hovland, Paradigm Shift
Document Summary
Mcluhan idea not always: often a concern with violence (although, first reading offers a general overview, process (above) refers to the process of communication generally assumed to be one way. For the next couple of weeks we"re looking at debates and controversies within the media effects tradition. There"s been a competing strong effects/weak effects model and whether or not tv, comics, newspaper, that mass media have a large impact on our behavior or if media is something that is small-scale and a smaller factor. The study of media effects have been ongoing and it"s amazing how stubborn the debates can be. Worth nothing that there were other issues to push people away from strong assumptions on what media did/meant. From strong effects" to limited effects": main drivers behind the paradigm shift . Problems of surveys implemented. o: expensive way to do research which often doesn"t get fully.
