Psychology 2800 Lecture Notes - Lecture 1: Naturalistic Observation, Social Learning Theory, Sampling Frame
6 Apr 2016
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January 12, 2016 (chapter 2 article 1 and 2) The scientific study of the nature and causes of individual behaviour and thought in social situations. The main areas of interest: social perception, social influence, social interaction. Life detectives, social psychologists gather evidence to answer a question. Good detectives want to collect as much evidence as possible. Theory a general framework that allows us to make and test predictions. Step 1 craft a research question: firsthand observation, new stories etc. Step 2 examining existing literature for answers: background information on a topic. Step 3 form a testable hypothesis: an hypothesis is an educated guess about the answer to your question, take care of validity and reliability in your study. Validity measures what they are supposed to be measuring. Reliability results are constant measurements: building hypotheses around vague ideas like positive people or. Attractiveness is difficult: an operation definition identifies the specific variable to be examined.
