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Lecture

Writing 1000- Appeals: Ethos, Pathos, Logos

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Department
Writing
Course
WRIT 1000
Professor
C.Lobe
Semester
Fall

Description
Writing 1000 st Nov.21 , 2013 Be sure to read over all the handouts—may be testable Language is a powerful force. One way is through persuasion Most arguments contain the idea that there is a case (thesis) and proof (evidence). Make sure to know the difference between primary, secondary and tertiary sources. Appeals: - Once you know your topic you can begin to look at the appeals - Social aspects: knowledge finds its way to audience and convinces them - All about connections o Reaching reader with appropriate appeals - Appeals are way of accommodating your reasoning to your audience - There is a set balance of appeals in academic writing - Good writers try to know their audience o Do this by starting with an evaluation of your audience o By knowing your audience, you will be able to give them what they want. You will be able to provide them with knowledge they are interested in. - We want to get the product of our analysis to our audience - It is through appeals that we can begin to think about how to connect with audience o More modern or classical ways o Want to have them agree with us o Want them to be convinced by our reasoning - Ethics  moral principles that direct an individual’s behavior - Character and ethics go hand in hand - Each genre will have a unique balance of appeals - Why would you want to use a specific mode of - When creating appeals think to yourself “what would it do if…?” - Kairos  Greek; sense of the importance of timing o Things need to fit properly in order to make sense o How an appeal will have a time and a place o Biggest segments  Intro frames  Core  Conclusion frames Logos Appeals - This is your reasoning/logic - Represented in the relationship of evidence on your thesis - Aristotle – different ways of reasoning: o Inartistic hard evidence: facts, stats – “science based” o Artistic more language based; reasoning with common sense: rhetoric, language –more “art based” o Not all topics will be just inartistic o Neither one is more important than the other o Liberal education models allow for a mix of the two - This is reasoning at work - Can be in the form of formal logic which can produce true or false conclusions - Also in the form of informal logic – more rhetorical language use - Most of our reasoning is inductive o The ability to look at evidence and come up with conclusions about it - Language straddles reason and passion o Humans are like amphibious creatures  We always have one foot in the “logic pool” and the other in the “passion pool” - Rhetorical reasoning  logic closely allied to rhetoric - Reasoning is an appeal that activates your audiences’ minds o Your analysis is very persuasive o This is what you do Amphibious creatures: partially rational partially passionate Pathos Appeal: - Try to accommodate your position to your audience through feeling, through emotions - This is an appeal that is powerful (we are partly all some k
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