PSYCO104 Lecture Notes - Lecture 10: Binding Problem, Subliminal Stimuli, Epiphenomenalism

• School: University of Alberta
• Department: Psychology
• Course: PSYCO104
• Professor: Geoff Hollis

Document Summary

Role of attention on our day to day life. We tend to think we have a better awareness of our surrounding than we actually do. In a study, 80% of accidents involved some form of inattention just prior. The binding problem: different areas of the brain specialized in different detection of vision. Form and colour, at a lower level, have a different area each in the brain to detect them. Fit says that attention binds independent sensory experience into unified conscious experience. Too fast means incorrectly solving the binding problem. Hence, our experience of the world is not as unified as we think it is, incorrectly perceiving the world. Subliminal perception: below conscious awareness yet we can still see behaviour response. Our brain is not designed to detect things that move rapidly. Subliminal ideas are overstated for the most part. They can bias our behaviour but not well at overtly causing things/ behavior.