COMS 201 Lecture Notes - Lecture 13: Enthymeme, Syllogism, Deductive Reasoning
6 May 2016
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Oldest theoretical approach to communications in the western tradition. Today, rhetoric is often considered a bad word . Use it for someone who"s being tricky, deceiving, misleading etc. In ancient greece, however, rhetoric was part of daily study to greek citizens and schools were created solely to discuss rhetoric. Aristotle"s definition= the available means of persuasion in a group setting: How we can convince someone else to adopt our view. One on one discussion is dialectic: while one person addressing many is considered rhetoric . The idea of an examination of past actions. Discussing or speaking about things that happened in the past. Motivate someone to do something based on what"s going tot happen in the future. Politicians do this (we"ll do this if were elected, things will be different if were elected) Aristotle"s rhetoric proof: 3 key concepts: logos or logical appeal. It is the logic of the argument presented.
