COMS 201 Lecture Notes - Lecture 15: Mass Communication, Technological Determinism, Lobes Of The Brain
6 May 2016
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Some single cause or phenomena determines other aspects of life. Media technology is at the core of the other pieces of daily-lived experiences. Media=determined basis of social organization and collective life. Controversial, a lot of people didn"t take him that serious because he used catchy phrases. Media technology plays at core of our life. The way he describes electronic era seems as if he wrote it a few years ago. The medium is the message famous phrase of his, this made him famous. Eras of communication (the history of media: tribal. Completely detached or outside of our reliance of media technology. Time before our media was meditated: literate (2000 b. c) Started with the invention of the phonetic alphabet. Beginning of rule based communication (common symbols brought upon reliance of communication rules) Cultivated linear thinking and developed things like math: print (a. d 1450) At first monks and scribes copied books individually so only elite had print and privilege to read.
