PSYC 200 Lecture Notes - Lecture 2: Operant Conditioning Chamber, Sex In Advertising, Talking Cure
31 Oct 2018
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Sigmund freud- popularized psychology, made everyday people talk about psychology, broke tabues, made everything about sex. Unconscious- instincts, traumas, fears, took a long time to get to. Advertising- match something attractive to your product to make to make people see your product as attractive (sex sells), match the product with the experience that people want. You spent all your money on the latest iphone. Psych- subconscious desires to be like other people, want to t in, endulge, friends don"t have the phone and you want to show o . Behave- want more attention, an ad make it look good, people made you feel bad for the phone you had, conditioned to like the product. You were grumpy and mean to your brother. Psych- jealous of you brother, you think you"re superior, urges for your brother, your brother is praised more by your parents, you"re angry at someone else but needed a di erent person to take it out on.
