PSYC 429 Lecture Notes - Lecture 23: Consumerism

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Discussion: adolescents view maturity in much the same way as adults do focusing primarily on genuine maturity. Smaller percentage focused on other aspects of maturity. These descriptions reinforce suggestions by other scholars, for example, that consumerism, smoking, drinking alcohol, and other adult-like behaviours, appear to be driven by the desire to create and sustain an image of maturity. Finally, the least frequent image portrayed, physical maturity, demonstrated that physical markers were important to boys in particular. grade difference, sixth graders describe the privilege-focused image of maturity almost four times as often as ninth graders. Perhaps younger adolescents, who are just beginning to explore what becoming an adult means, find the image of maturity represented by the privilege-focussed peers, with its apparent emphasis on instant gratification, more appealing than genuine maturity. For younger adolescents, associating with adultoids"" and engaging in risky behaviour with them may be viewed as a means of gaining peer acceptance.

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