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Lecture 5

SGMA 591 Lecture Notes - Lecture 5: American National Insurance Company, Creative Destruction, Investment BankingPremium

10 pages27 viewsSpring 2016

Department
Strategy and Global Management
Course Code
SGMA 591
Professor
Ayesha Malhotra
Lecture
5

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Beyond the Five Forces: Industry & Competitor
Analysis 5/25/2016 8:14:00 PM
The Context
“We know expectations are rising but, what exactly will customers
expect? We don’t know that yet. And htose expectations aren’t set
by us or by our competitors; they’re set out side our industry by
Apple or Amazon. That’s who we’re competing against really”
o S.C. Campbell, EVP, American National Insurance Company
(IBM Article)
The vast majority of C-suites presumably have no intention of
trying to “uberize” the Ubers themselves”
o IBM C-Suite (2015)
Outline
Extending 5 Forces Analysis
o How much does industry matter?
o Role of complements
o Revisiting industry analysis
Dynamics of competition
o Industry convergence
How Much Does Industry Matter?
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Five Forces or Six? Role of Complements
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Revisiting Industry Analysis
Porter’s framework assumes:
o A) Industry structure drives competitive behaviour
o B) Industry structure is (fairly) stable
However, competition changes industry structure:
o Important structural changes are driven by:
Schumpeterian Competition “Perennial gale of
creative destruction”
Hyper competition “intense and rapid competition
moves…that continuously create new competitive
advantages”
What is Industry Convergence?
Industry convergence is a significant phenomenon
o When boundaries between two industries dissolve
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