SOCI 313 Lecture Notes - Lecture 6: Likert Scale, Precoding, Social Capital

• School: University of Calgary
• Department: Sociology
• Course: SOCI 313
• Professor: Jenny Godley

Document Summary

Personal factual questions: age, occupation, number of cars owned. Factual questions about others: can be problematic due to limited knowledge, biases, etc, questio(cid:374)s a(cid:271)out (cid:862)pe(cid:396)(cid:272)eptio(cid:374)s(cid:863) of othe(cid:396)s. Factual questions about entity or event: example; accounts of a political demonstration, can be problematic because most people do not observe or remember systematically. Questions about attitudes: very common, use of likert scales. Questions about beliefs: example; existence of god. Questions about knowledge: used to (cid:862)test(cid:863) (cid:396)espo(cid:374)de(cid:374)ts" k(cid:374)o(cid:449)ledge. E(cid:454)a(cid:373)ple; (cid:862)(cid:449)ho (cid:449)as the fi(cid:396)st p(cid:396)i(cid:373)e (cid:373)i(cid:374)iste(cid:396) of ca(cid:374)ada? (cid:863) Focus on exactly what you want to know: be specific, example; fo(cid:396) li(cid:448)i(cid:374)g situatio(cid:374), (cid:455)ou (cid:449)ould ask (cid:862)ho(cid:449) (cid:373)a(cid:374)(cid:455) (cid:272)hild(cid:396)e(cid:374) a(cid:396)e li(cid:448)i(cid:374)g at ho(cid:373)e(cid:863) (cid:448)e(cid:396)sus (cid:862)ho(cid:449) (cid:373)a(cid:374)(cid:455) (cid:272)hild(cid:396)e(cid:374) do (cid:455)ou ha(cid:448)e? (cid:863) Put yourself in the position of the respondent. Response decisions are left completely to the respondent. Difficult to convert answers to numerical data: tend to be used more in qualitative research.