SOCI 313 Lecture Notes - Lecture 8: Conversation Analysis, Participant Observation, Content Analysis
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Steps in qualitative research: established a general research questions (no cause and affect relationship) For example, has hooking up replaced dating on college campuses: select a relevant site and subjects. For example, college undergraduates in at least one major universities in every province: collect the data. As suggested earlier, it may be more appropriate to use more than on method. For example, ethnographic observations and interviews or focus groups: interpret the data. Determine the meanings that the research subject put to activities that occur in the social environment. Example: different meanings of hooking-up that students have for romantic/sexual relationship, altered meaning of dating, influence of technology: conceptual and theoretical work. Here the interpreting and theorizing process is intermixed data collection, this is an iterative process, data may confirm or contradict the interpretation which may lead again to more data collection. Evaluate the data related to your research question.