SOCI 313 Lecture Notes - Lecture 5: Face Validity
Document Summary
Mention: satisfaction with life scale: 5 point scale, participants answer 5 questions and rank 1-5 on each, accurate measure of quality of life, diversity between countries, economic effects. Measurement validity: face validity, concurrent, concerned with whether one is measuring what one wants to measure. Established if measure appears to be valid at first glance. If measure correlates with some criterion thought to be relevant to the concept (e. g using iq scores to predict university grades: construct. If concepts relate in a way that s consisten with theory: convergent. If a measure correleates with a second measure that is examined using a different technique. Criticisms: people/institutions treated as if they are part of the "world of nature, human actions are fundamentally different from non-conscious entities, therefore, different methods must be used to study humans. If a measure is not reliable, it is not valid.