ENGG 2100 Lecture Notes - Brainstorming, Kinder Surprise
10 Mar 2014
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Document Summary
Brainstorming allows a chance to explore solution strategies in an environment open to new and encouraging of crazy ideas. This is the opportunity to explore the solution space for the design. This is the time to cross pollinate ideas between team members. Concept cars have been used for many years to simulate interest and explore new design direction sporty car. Lee lacocca,vp ford division,wanted to explore a new sporty car concept. You are working for a company that is continuing its development of a line of toys to compete with kinder surprise toys. Your company has a mission to bring excellence in design, creativity, aesthetics and function to kids everywhere. This year your company will be bringing a series of new table running toys to the market. You and your group must design,develop, build, test, compete and market an innovative toy concept.
