FRHD 3070 Lecture 7: Week 7 – Survey Methods
19 Dec 2017
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Find information related to: attitudes, facts, behaviors, opinions. Defining the research objective: determine what you want to know. Surveys should be constructed to target specific research questions, not thrown together with everything: when constructing surveys, it is important to plan for question wording, question arrangement, and administration of the survey. Potential problems: using unfamiliar technical terms, using vague or imprecise terms, improper grammatical sentence structure, phrases that overload working memory, embedding the question with misleading information. Avoid yea-saying or nay-saying with reversible items. Participants should be able to understand and respond to the questions you ask. Avoid jargon, short items are best, but include brief descriptions of terms that people may not be familiar with. Avoid using questions that ask more than one thing. Divide double-barreled questions into two separate questions for clarity. Are those that include nonneutral or emotionally laden terms. Questions should not convey the opinion of the person who wrote them.
