MGMT 4000 Lecture Notes - Lecture 7: Organizational Culture, Marketing Strategy

• School: University of Guelph
• Department: Management
• Course: MGMT 4000
• Professor: Nadege Lavallet

Document Summary

Set of goal-oriented decisions made and actions taken by an organization to gain and sustain superior performance relative to competitors. Three levels: corporate, directional strategy, portfolio analysis, business, generic strategies, competitive, cooperative moves, functional. Functional strategies: resource/project prioritization, cost efficiency. Financial strategy: financial implications of strategic options, considering strategic plans, ex investments, acquisitions, mergers. Hrm strategy: recruitment, talent, training, compensation, incentives, etc. Management strategy: governance, organizational design, ethics. Transformation for monsanto from agriculture, strategic move to make data their primary focus: developed internal capabilities expanded core competencies. Install something to track driving and lower insurance rates: leverage external partners, hiring data scientists. The sum total of all activities and choices required for the execution of a strategic plan. Corporate governance: refers to the relationship among the board of directors, top management, and shareholders in determining the direction and performance of the corporation.