MGMT 4000 Lecture Notes - Lecture 2: Market Analysis, John Godfrey Saxe, Strategic Management
17 Sep 2016
School
Department
Course
Professor
Document Summary
Look up the poem the blind men and the elephant by john godfrey saxe. Strategy can be any of the following: plan, process, perspective, power, playing a game. Strategy considers factors that can be: controlled, influenced, not-controlled. Another way to think of the strategic goals would be the smart. Method specific measurable attainable realistic and timely. These goals should answer the basic question of who, what, where, when, how and why: product service offering. Combination of physical, service and other characteristics to meet customer or user needs. The grouping of customers based on the difference in their needs, preferences, ability to buy. Product service offering matrix: competitive premise. Difficult to match or imitate: business system includes the following segments: There are primary activities and supporting activities work together to create the value added: components of an organizational strategy. Produce service offering: strategic management processes. How do we measure if our strategy is working: strategic management process.
