PSYC 1000 Lecture Notes - Lecture 6: Change Blindness, Introspection Illusion, Subliminal Stimuli

• School: University of Guelph
• Department: Psychology
• Course: PSYC 1000
• Professor: Dan Meegan

Document Summary

Day 6: sensation/perception/attention implicit bias you can be biased against a certain thing/group of people/etc. and not consciously know it. Explicit bias is something that you"re aware of textbook: Myths in mind section on subliminal messaging [pg 136] Working the scientific literacy model section on backward messages [pg 139- Public concern over subliminal messaging started with the infamous. Popcorn/coke study secretly flashing eat popcorn" and drink coke" during the movie results: increased sales of popcorn by 58%, and coke by 18% consequences: public outcry against subliminal advertising. 1956, at a movie theatre in new jersey. Hoax -- the study never happened follow-up research demonstrated no effect on consumer behaviour. Popular sunday night program called close-up" flashed call now" 352 times in a half-hour program results: When informed and asked to guess, 500 people responded. Half claimed to be made hungry or thirsty. Despite research, persistent belief in subliminal persuasion.