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Culture and psychology with professor safdar: for us to produce a body of knowledge about people and their emotions, applying knowledge to improve peoples lives, history of psychology is very white washed and western europe and north. Americanized: the knowledge that we have about people is based off of people like us and only like us. A set of norms that define a group of people. Schwartz: societal culture is a latent, hypothetical construct, societal culture is external to the individual, societal culture underlies and is expressed in the functioning of societal institutions, in their organization, practices and policies. Describe canada: canadian immigrants are some of the happiest immigrants in the world, tolerant, multicultural, two official languages, cold. Ibm staff survey: hofstede-social psychologist, n= 117000 in 69 countries, partly matched samples, factor analysis-4-5 dimensions of culture related values, power distance, uncertainty avoidance, masculinity/femininity, long term orientation, highly individualistic societies-u. s, u. k, australia, ukraine, canada-western.

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