PSYC 2310 Lecture Notes - Lecture 5: Combined Oral Contraceptive Pill, Theory Of Planned Behavior, Cognitive Dissonance

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Attitudes are evaluation of ourselves, of other people, and issues with some degree of favour and. It is difficult to tell what people will do based on what they say disfavour. An attitude is a single entity that has three components (affect, behavioural intention, and cognition), all intercorrelated. Separate entities view of attitude (fishbein and ajzen, 1975) Affects, behavioural intention and cognitive are each separated entities which may or may not be intercorrelated. Describe your feelings toward spiders: hate or love response, tense or calm, disgusted or accepted. Major determinants of attitude strength: ambivalence, accessibility the more accessible your attitudes are the stronger they are and harder to change them, subjective experience- Self-report measures: problems: wording of questions, ordering of items, reluctance of respondents to express some attitudes. Behaviours and attitudes are not always consistent: co(cid:396)ey"s (cid:894)19(cid:1007)7(cid:895) study o(cid:374) (cid:272)heati(cid:374)g, lapie(cid:396)e"s (cid:894)19(cid:1007)(cid:1008)(cid:895) study i(cid:374) p(cid:396)ejudi(cid:272)e.