PSYC 2310 Lecture 5: Lecture 5.docx

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Bases of attitudes: there are 3 bases of attitudes are, affect; emotion or feelings stimulated by the object of an attitude, gut feeling, not, behavioural intention; predisposition to act a certain way, self perception, cognition; beliefs or ideas people have about the object of an attitude, weighing rational, not governed by logic the pluses & minuses for making a logical decision. Theoretical views of attitudes: tri component theory (rosenbery & hovland, 1960, an attitude is a single entity that has three components (affect, behaviour intentions and cognition), all interconnected, separate entities view of attitude (fishbein & ajzen, 1975, affects, behaviour intention and cognition are each separate entities, which may or may not be intercorrleated. Inconsistency among attitudes leads to tension, which motivates people in the direction of attitude change: to reduce dissonance, change one of the cognitive elements, introducing a third element, seeking others opinions and information, festinger & carlsmith (1959) experiment.