February 05, 2013 - PSCYH2310 – Lecture – S.Safdar
- go review exam -- see which ones you got wrong, if there is certain sections,
- conformity – we all stood up and switched places with the person next to us
o conformity is a change in behaviour or belief as a result of real or
imagined pressure from others
- why conform?
o 1) They need to know!
Informational social influence (everyone around me is doing it)
We accept others’ interpretation of an ambiguous
reality in order to obtain accurate information
We conform because we don’t know
Muzafer Serif’s studies
o Autokinetic effect
The light was moving
How much was the light moving?
Week later, did the same thing.
It was perception – light did not move
o Study basically looks at how people can be a
source of information (that’s the overall idea of
- Film – conforming
o All actors and experimenter
o One random lady from mall
o She went along with all of the answers the actors said even though
they were either completely wrong or made up answers
o Actors and one random participant
o Smoke in room, no one else was evacuating
o So neither did he
o They did this experiment time and time again
o By themselves, they would leave the room when the smoke starts
o When in a group, they did what the group did and stayed.
o It took an average of 13 minutes of smoke for the person to get out
- Multigenerational norms
o Study of transition of norms from generation to generation by
MacNeil and Sherif
Four-person group in the laboratory
Three members were confederates
Establishing an arbitrary group norm of 12 inches
Completing 30 judgment trials
Replacing one of the confederates with a new naïve member
after each 30 judgment trials