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Saba Safdar (379)
Lecture 5

PSYC 2310 Lecture 5: Psych*2310 - Week 3. a

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PSYC 2310
Saba Safdar

Tuesday, January 24, 2017 Psych* 2310 - Chapter 8 Conformity - when people are free to do as they please, they usually imitate each other - conformity is a change in behaviour or belief as a result of a real or imagines pressure from others (Kiesler and Kiesler, 1969). Why Conform? - The need to know! • informational social influence - accepting others’interpretation of an ambiguous reality in order to obtain accurate information - Muzafer Sherif’s studies • Auto-kinetic effect - (how much the light is moving) Multigeneration Al Norms - study of transition from generation to generation by MacNeil and Sherif (1976) • 4-person group in the laboratory • three members were confederates • establishing an arbitrary group norm of 12 inches • completing 30 judgements • replacing one of the confederates with a new naive member after each 30 judgement trails • continuing the study for 11 generations, each one involving the replacement of the oldest group member with a new member Why do we Conform? - The need to beAccepted! • Normative social influence - conforming to other people in order to be liked and accepted by them 1 Tuesday, January 24, 2017 • Asch’s studies Solomon Asch’s Studies - conditi
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