Tuesday, January 24, 2017
Psych* 2310 - Chapter 8
- when people are free to do as they please, they usually imitate each other
- conformity is a change in behaviour or belief as a result of a real or imagines pressure from
others (Kiesler and Kiesler, 1969).
- The need to know!
• informational social influence
- accepting others’interpretation of an ambiguous reality in order to obtain accurate
- Muzafer Sherif’s studies
• Auto-kinetic effect
(how much the light is moving)
Multigeneration Al Norms
- study of transition from generation to generation by MacNeil and Sherif (1976)
• 4-person group in the laboratory
• three members were confederates
• establishing an arbitrary group norm of 12 inches
• completing 30 judgements
• replacing one of the confederates with a new naive member after each 30 judgement trails
• continuing the study for 11 generations, each one involving the replacement of the oldest
group member with a new member
Why do we Conform?
- The need to beAccepted!
• Normative social influence
- conforming to other people in order to be liked and accepted by them
1 Tuesday, January 24, 2017
• Asch’s studies
Solomon Asch’s Studies