PSYC 2310 Lecture Notes - Lecture 7: Minority Influence, Norm (Social), Optical Illusion

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Definitions: conformity: a change in behaviour or belief as a result of real or imagined pressure from others. Why conform: informational social influence: we (cid:449)a(cid:374)t to k(cid:374)o(cid:449)! We do(cid:374)"t al(cid:449)ays k(cid:374)o(cid:449) ho(cid:449) to a(cid:272)t i(cid:374) a situation. A source of info is looking at what others do. A(cid:272)(cid:272)epti(cid:374)g others" i(cid:374)terpretatio(cid:374) of a(cid:374) a(cid:373)(cid:271)iguous reality i(cid:374) order to o(cid:271)tai(cid:374) a(cid:272)(cid:272)urate info. E(cid:448)e(cid:374) though it has(cid:374)"t they say it has, because they are with other individuals. People use others as a source of info when they are together- their answers change when they are in a group: normative social influence: the need to be accepted. Conforming to other people in order to be liked and accepted by them. Results of solo(cid:373)o(cid:374) as(cid:272)h"s studies: condition: unambiguous stimuli, participant alone: <1% gave wrong answers, partiicpants in groups: 23% always gave the correct answers. 77% at least gave one wrong answer (32% gave 7 of more wrong answers)