PSYC 2310 Lecture Notes - Lecture 4: Muzafer Sherif, Norm (Social), The Need
26 Dec 2015
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Conformity is a change in behaviour or belief as a result of real or imagined pressure from others. Why conform: the need to know: to get information, we look at everybody else to see how we should act. *accepting others" interoperation of an ambiguous reality in order to obtain accurate information because we don"t know the correct answer. Then three people are brought into the room and are told to say out loud how many inches they think the light is moving, eventually their estimates begin to converge. *once you conform to an arbitrary set of standards you tend to continue that conformity. Study of transition of norms from generation to generation by macneil and sherif. *establishing an arbitrary group norm of 12 inches. *conforming to other people in order to be liked and accepted by them. *solomon asch: you know what the correct answer but you still don"t do it. When participants were alone >1% gave the wrong answer.
