PSYC 2330 Lecture Notes - Lecture 15: Abusive Power And Control, Motivation, Plasma Display

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S(stimulus) - r(response) -> ri (reinforcers) = i (primary reinforcer), conditioned. Reinforcers or social -> stamp in the relationship between the stimulus and response. Once a behaviour is practiced and introduced then you can start changing the frequency of responses. Important assumption of behaviour modi cation: there are sources of reinforcement in the natural environment that will maintain the desired behaviour if only it can be established initially. Start with xed schedules then must switch to partial: reinforcing a variety of settings. Encourage generalization - wanted behaviours have to be generalized. If you re trying to change the behaviour you re going to reinforce it in a lot of settings: fading. At that point you start to fade out the reinforcers in a way that the person is not super conscious of it. If you remove too fast all at once, you may stop the behaviour: conditioned reinforcers. Use a combination of primary reinforcers and conditioned reinforcer.