PSYC 2360 Lecture Notes - Lecture 2: Qualitative Property, Orbitofrontal Cortex, Theoretical Definition
Document Summary
Goal of measurement is to turn conceptual variables into measure variables. Conceptual variables: college performance, self-esteem, or memory, creaivity, gender, sex. Operaional deiniion: how a conceptual variable is turned into a measured variable, if some aspect of behaviour is vague or may have muliple meanings, we want to deine such concepts in ways that are. Concrete: removes feelings and intuiions of a paricular individual, less danger to be misunderstood, allows for replicaion. Converging operaions: researchers may start with the same conceptual deiniion but come up with very diferent operaional deiniions. 360 reporing in the workplace, geing those under above and at the same level to report on a worker. Social psychologist: raings of another person"s atraciveness. Developmental psychologist: number of imes a child picks one toy vs another. Cogniive psychologist: the amount of acivaion in the orbitofrontal cortex when tasing one type of food vs another. Nominal (name a paricular characterisic, numbers are arbitrary: sex, religion, naionality, control/experimental.