PSYC 2650 Lecture 10: Chapter 10
11 Dec 2015
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Document Summary
Materials that evoke imagery are considerably easier to remember than materials that do not evoke imagery. Memory is best if the images you form show the objects to be interacting in some way, not just side by side. Imagery mnemonics are most effective if the mental picture is in some bizarre fashion, rather than just an ordinary interaction. Dual coding: a theory that imaginable materials, such as high-imagery words, will be doubly represented in memory: the word itself will be remembered, and so will the corresponding mental image. Access to symbolic memories is easiest if the cue provided is a word ( do you know the word squirrel?" ) Access to an image-based memory is easiest if one begins with a picture ( do you recognize this pictured creature? ) Some types of information like semantic associations are more easily stored via symbolic memories. Other types like information about size and shape are more readily accessed from the remembered images.
