PSYC 3030 Lecture Notes - Lecture 18: Psych, Cognitive Dissonance, Correspondence Principle
1 Feb 2015
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Attitudes: attitudes toward exotic food, who will eat , how much will they bargain for, demonstrating attitudes-behaviour, are evaluations of ourselves, of other people, and issues with some degree of favour and disfavour, ex. Measuring affective components of attitudes: measuring by giving a negative or a positive balance of characteristics to describe and attitude, ex. On a scale of -2 to +2 how useful is _____. Attitude strength: the attitude of any concept is not in the matter of yes or no, major determinant of attitude strength. Accessibility how easily can you access certain attitudes. Subjective experience you look at your own behaviour and based off of that you build an attitude. The more accessible an attitude is the _______, it is and consequently the ______ it is to change. Measuring attitudes: self-report measures people want to be seen in a positive light.
