PSYC 3030 Lecture Notes - Lecture 17: Serge Moscovici, Minority Influence, Idiosyncrasy
1 Feb 2015
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Definition: conformity is a change in behaviour or belief as a result of real or imagined pressure from others (kiesler &kiesler, 1969) Informational social influence: accepting others" interpretation of an ambiguous reality in order to obtain accurate studies, muzafer sherif"s studies autokinetic effect, the need to be accepted. Normative social influence: conforming to other people in order to be liked and accepted by them, ash (1950) Factors related to conformity: nature of the task. Conformity varies in different stage of life span childhood, adolescence, and old age: group size. Resisting conformity: the best way to prevent ourselves from following the wrong social norms. Taking action (scepticism toward groups, even our own) Positive aspects of conformity: conforming to basic social norms is required if we want to live in an orderly society, citizens are expected a certain level of conformity. Why the majority doesn"t always rule: minority influence.
