SOAN 3070 Lecture 8: Lecture 8
7 Feb 2017
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Should participants be in the same age range/stage of life. Should participants have similar professions or jobs. Belong to different age groups, races, social statuses. Same age group, race, gender, social status. The number of focus groups in a focus group study. There is no set number of groups that a researcher interviews to answer his or her research question. The number of groups has a lot to do with the number of demographic factors that he or she wants to control or account for. In a typical study, a researcher uses 4-6 separate groups. Moderator bias: that is behavioural and other characteristics of the moderator that may bias responses. Moderator inconsistency: unwarranted and unrepresentative variations in the data as the result of the moderator"s inconsistent manner when conducting the group discussions. Participants engagement and forthrightness in the discussions is a function of whether they. A) know the information being asked of them and.
