SOAN3070Mar13lecture.docx

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3/14/2012 5:36:00 PM
March 13, 2012
Literal code- taken right from participants words
Interpretivecode that researcher themselves create to capture ideas
Interview lengthtime met to time you leave participant
Reason
Mixed Methods
What are mixed methods (aka. Multi-strategy Research?)
Single project that incorporates both qualitative and quantitative methods of
inquiry to produce a sunthesis of qualitative and quantitative findings
The arguments against multi-strategy research
The embedded methods argument
The paradigm argument
The Two opposing positions
Epistemological arguments
Technical arguments
Mixed-method designed
Triangulation- look for consistencies in method
Complementarity- use results from one method to illustrate results from
another method
Idea here that both approaches will compliment eachother
Development
Initiation
Expansion- expanding on what you found through another form
Qualitative questions and aims:
What and how
Explore, impinge, underlie
Quantitative questions and aims:
How many, how strong, how often
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Measure, predict, correlate
Both qualitative and quantitative aims:
Identify, relate to, relationships, links
Mixed Method Data Collection Examples
Sequential- qualitative then quantitative, or quant then qual
Eg- developing a theory based questionnaire: in-depth interviews
qualitative analysis survey
Parallel- qualitative and quantitative with different samples
Eg- interviews and survey
Concurrent- qualitative and quantitative within same sample
Eg- questionnaire then focus groups or questionnaire with open-ended
questions
Quantizing and Qualitzing
Quantizing: transformation of codes (qualitative data) into variable
(quantitative data)
Qualitizing: two approaches
Quantitative data informs meaning of qualitative data
Qualitative provides meaning of quantitative data in context
Advantages of mixed methods
Useful for researching complex issues that occur at multiple scales
Can increase validity of both qualitative and quantitative methods (via
method triangulation)
Bring together best of both methods while offsetting weaknesses of each
Challenges of mixed methods
Blur lines between research paradigms
Pragmatist is a bricoleur
Purist sees this as violations of research paradigm
Not a panacea
Cost
Training
Funding pressure to conduct mixed methods independent of whether it is the
right approach for the research question
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