SOAN 2120 Lecture : SOAN 2120 Mar.16.docx

• School: University of Guelph
• Department: Sociology and Anthropology
• Course: SOAN 2120
• Professor: Scott Schau

Document Summary

Select a sample of respondents and give them a standardized questionnaire. Best method for collecting original data for describing a population too large to observe directly. Questionnaire has questions that are all related to what your studying. Must administer survey to individuals who have information you are looking for [looking at divorces; give survey to divorced ppl] But you want to keep it as random as possible while choosing sample. Closed-ended questions should be mutually exclusive and jointly exhaustive. Keep an order of questions that will maintain the respondent"s interest. Questionnaires should contain clear instructions and introductory comments where appropriate. Pre-test questionnaires in order to protect against errors. Choose appropriate question forms [should you use open-ended, closed ended, multiple choice etc. ] Avoid emotional language and prestige bias [are you in favour of allowing doctors help kill patients?] Avoid double-barreled questions [are you against abortion and assistance suicide?]