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SOAN 2120 Mar.16.docx

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University of Guelph
Sociology and Anthropology
SOAN 2120
Scott Schau

Survey Research used often as mode of observation select a sample of respondents and give them a standardized questionnaireused for descriptive explanatory and exploratory purposes best method for collecting original data for describing a population too large to observe directlyquestionnaire has questions that are all related to what your studyingmust administer survey to individuals who have information you are looking for looking at divorces give survey to divorced ppl but you want to keep it as random as possible while choosing sampleSurveys Ask About behaviour how often do you study Where do you study Etc attitudes beliefs opinions what kind of job you think they mayor is doing Do you think other ppl say negative things about you when you arent around Etc characteristics are you married Single Do you belong to a union How old are you Etc expectations do you plan to buy a new car How much schooling do you think your child will get Etc selfclassification do you consider yourself to be liberalconservative Etc knowledge who was elected mayor in the last election Etc Introductory Tips make items clearconcise precise and unambiguous language closedended questions should be mutually exclusiv
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