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March 14th notes.docx

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Sociology and Anthropology
Course Code
SOAN 2120
Scott Schau

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thMarch 14 Key Experimental Jargon StimulusIndependent variable Takes a dichotomous form present or not present EffectDependent variable on which the stimulus has some impact PlaceboInactive treatment substance designed to resemble the stimulusBasic Stages of Experimentation Pretesting Subjects are measured in terms of the DV before the stimulus or placebo is applied PosttestingSubjects are measured in terms of the DV after the stimulus or placebo is appliedDifferences between the first and last measurement are then attributed to the IV stimulusType of Groups in Experiments Experimental groupGroup of subjects which is administered the stimulus Control groupGroup of subjects which is administered
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